Apple always urged to ask us: are we truly young at heart?
Oh the places you'll go... From the very first time I turned on an iMac I was awe struck; at the very least, because I could now see, hands on, what these brilliant engineers and designers meant to show me. How they touched me... and how I meant to understand them and what they created in every convex and caveat. They weren't just making tools, they were changing the world!
I loved the way the iMac worked, and especially the way it taught me how to think. It showed me that I could make movies, or music, or apps, or design buildings, or even cars! And I could learn how to do it myself, just like them, if I really put my mind to it. Everything on this machine was meant to delight me; it pulled me into a world of magic and of pure optimism, and it never went away. It never will go away.
As a kid, I wore my Apple shirt as often as I could; I wanted anyone and everyone to ask me about Apple, computers, or the internet so that I could tell them what I was feeling, because for the first time in my life I really was feeling something. What should I make? Who would I show it to? I lived for when I'd show something to someone and they got it. Like I was doing what everyone in Cupertino was doing, but better. I loved, especially, when they'd take it and make something of their own. They could ask me, and I'd know exactly how to do it, and I'd know just the right questions to ask to figure out what they wanted to see. I couldn't ever quite understand what everyone was so torn up about in the world when this exists. What was I at school for? I had to be at home, on my Mac, figuring out another dozen things I could do with it. Everything Apple was exciting, colorful, and full of possibilities to me.
I'd come to find out, this isn't just a media machine, it's also built for developers. I didn't quite know how to make apps at that point, but I watched other people do it and I was impressed; most of all, I was impressed by how quickly they could do it, and how I could follow along as they laid out buttons and connected them to code. And how delightful when I found that other machines that were popular in business, Linux and Unix machines, had a similar software environment behind them as the Macs I had become familiar with, and Windows too! So this thing wasn't just Apple, it started somewhere deeper, in the very much indie 1970s computing community, and Apple grew out of it.
The best, the most powerful, the most power efficient; an architecture built right here, designed just for the best software; the most secure, because it's built here. When we plug things in, they just work. It's empowering for people, and it equips them for success better than any other systems on the market. It teaches you about quality just by handling it, and it imprints you by a measure of quality that you may not have experienced before. Folks then go on to become artists, developers, musicians, marketers, and professionals, and the experiences they had with Apple products imprint them for success, because they saw how it works first hand; how deliberate and refined something could be, and how someone could be so beautiful of mind and spirit to create something like this.
We look at these tremendously advanced machines, especially the apps with dark backgrounds, and we might be intrigued, amused, or even intimidated. The sorts of things these machines can do are very advanced. Some people do have a sense for it, and it appears as a sort of inductive awareness for what makes something special, how the designers could have felt at the time when they came up with it, and what they wanted to show us in ourselves when we came upon it. The things delivered in the right mindset speak volumes, and those with this talent reach people in a powerful and tangible way; their will is actualized and it equips others for success by its own virtue, an eminent depiction of being itself.
The colors are a welcome throwback, but no one forgets, we're operating at the bleeding edge here. The engineers and designers raised the 8th circle of hell to get this thing just right. Your hands will blister, your vision will acquiesce, and the only thing you will see is a moment. Substance will be relegated to hearing, and wisdom will be known by only the mind's eye. M1? This fucking thing is nuclear physics.
When I look at this, I feel Steve's spirit shining into being. I know he burns through in me; nothing is out of reach, he meant to tell us, and this has always been the case. Anything I could do, I would do, or I was waiting for the tools to do it. And any tool that doesn't exist, I'd know how to make myself.
Everyone deserves this, I tell myself, every last person deserves to see how far they can go by word, by voice, and by sight. There is infinity in this machine, and it brings me to tears. Infinity that we could run away into, where there would be others just like us, and where we could see the spectacular ways the world has touched others. Everyone is doing something different, they have different things they love to make, and a different character to each thing they do. I would come to understand this is what it means to bleed in six colors; I want to see all of it, and I want you to see it with me.