has had a long history of being a surveillance-forward brick and mortar retailer.
The essential principle of a big-box retailer is guardrails. The larger the fence a retailer can build around you, the more they know about how you buying this brand of gabagool is related to your taste in clothes and music. You ever notice how Target has the worst cell phone service and the best barcode scanners?
But what if a business gets so large that it can create a sustainable and permeable economy within it? Walmart, for example, saw the success of ecommerce and acquired their own Amazon in 2016, Jet. I'm sure they were especially excited to find out that the more different sellers and Amazon Choices you can put on a page, the more room there is for you to rig prices. Jet basically just sold products at a loss to grow, and then was incorporated into Walmart.com.
Ayyy uh, if ya peepin, maybe these girls want to sell some makeup. Recently, Target has taken a very fashion-forward approach to celebrity branded products and housewares. There is something important about this, so long as these are dynamic, permeable systems where brand ambassadors are afforded liberty and ownership of products. If someone's face is in your store, they own the product.