Companies have a critical existential responsibility to help people learn and grow.
Apple has a legendary developer program. Here's a company that believes that great experiences foster communities of passionate developers, designers, artists, and engineers. Apple always understood that a great user experience and a great developer experience go hand in hand; today's users become tomorrow's creators, after all. We are seeing so many people excited about the next generation of technology, and I'm proud of the commitment to liberty we're seeing across the board. I'm interested to see what comes out of novel equities.
I consider the practice of ergonomics, from Greek, meaning study of work. There's something to be said for quality that is tangible, that lifts off of something and delights you. I look to cars, specifically steering, interiors, and transmissions. The VW GTI has a great manual transmission (and DSG too, apparently); it's clutch in every sense, like it glides into each gear by itself with a confident clunk. BMW has had a sort of similar feeling for decades, the gears are a little floatier and there's perhaps a more traditional feeling.
Weight, notchiness, clicks, and clunks are interesting qualities. Is there an optimal shape for a part? A surface and construction that inspires confidence, that sounds nice when you tap on it, and feels pleasing to hold?
Design imparts important memories on users. Heritage brands build deliberate and iterative design patterns that users become familiar with over years and decades. You can get in a decades-old car and get familiar vibes. You see proportions and arrangements you understand, and controls and levers are right where you expect. Different brands smell a certain way. The doors are balanced differently.